New Patients: Buy Them or Earn Them
There are two ways to fill a healthcare schedule: buy leads and coupon deals that bring one-time visitors, or earn patients who choose you and stay for their care. Here is what each really costs, without the sales pitch in either direction.
Get My Free Game Plan →Bought, Or Earned: Not the Same Thing
If you’re reading this you’re probably weighing a lead service or a deal site, or already paying for one and wondering whether it’s worth it. Fair question. We don’t sell leads. We build the marketing that generates them, so we have an obvious interest in what you conclude. Everything below is checkable, and we’ve tried to be straight about where buying works.
Coupon Patients Rarely Stay
A discounted first visit attracts people shopping for a discounted first visit. Some become long-term patients; many don’t book the second appointment. The deal price shows up on the invoice; the empty follow-up slots don’t.
The Real Measure Is Completed Care
Chiropractic, physical therapy and acupuncture usually work over a series of visits. A patient who completes a care plan is worth many times a single visit, and is far more likely to refer a friend. The honest comparison isn’t cost per lead. It’s what it costs to get a patient who stays.
What Are Your Bought Patients Costing?
The starting figures are round placeholders to make the arithmetic easy to follow. They aren’t industry averages or our data. Replace all four with yours, then run it once for each service you want to grow.
- Leads it takes to get one patient who stays2.8
- Share of the care plan spent on leads9.3%
When Buying Is the Right Call
Sometimes it is, and pretending otherwise would be dishonest. If the practice is new, or you’ve just added a provider with an open schedule, paid leads can fill appointments while everything else is built.
What they aren’t is a foundation. The practices that struggle are the ones that have depended on deals and lead services for years and would have nothing if they stopped.
What Earning Your Own Actually Takes
Honest version: longer than buying. A website with real photos of your providers, a Google Business Profile that shows up in your towns, service pages that explain your approach, and advertising you control and can point at the services you want.
In exchange, patients contact your practice because of your practice. They complete care, they refer, and the system belongs to you.
Is Your County Still Open?
We work with one practice per specialty in each county, based on where your office is located, and still market you in the neighboring areas you draw from. Counties go first come, first served. Tell us where you’re based and we’ll tell you straight.
Get My Free Game Plan →Free, no obligation · No long-term contractsIncluded as Standard
- Visibility for the services you want to grow
- Service pages written for the people who need them
- Every inquiry tracked back to what produced it
- Advertising pointed at the patients you want
- Cost per new patient, by service
- Patients who come only to your practice, from a system you keep
Questions We Get
About This
How much do healthcare leads cost?
It varies by service, market and platform. That’s why we’d rather compare cost per patient who completes care than price per lead.
Are deal sites worth it?
They can fill the schedule quickly, but they tend to attract one-time visitors. We’d judge them on how many of those patients come back, the same as everything else.
Do you sell leads?
No. We build marketing that produces new patients for your practice only. Nothing we generate is shared with or sold to another practice.
How long before earned patients replace bought leads?
It depends on your market. Advertising can produce new patients soon after launch; search visibility usually takes months to build. Many practices run both for a while and shift the budget as the numbers come in.
Let’s Grow
Your Practice.
Tell us where your practice is and the patients you want more of. We’ll review your market, your Google presence and your website, and show you where the opportunities are.
What happens next
Based in Towson. Serving chiropractic, physical therapy and acupuncture practices throughout Maryland and beyond.
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No long-term contracts · Plain talk, no tech speak · You own your leads
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